How to Create Purpose and Live Your Life to the Fullest

3 Tricks Billionaires Use to Help Protect Wealth Through Shaky Markets

“If I hear bad news about the stock market one more time, I’m gonna be sick.”

We get it. Investors are rattled, costs keep rising, and the world keeps getting weirder.

So, who’s better at handling their money than the uber-rich?

Have 3 long-term investing tips UBS (Swiss bank) shared for shaky times:

1. Hold extra cash for expenses and buying cheap if markets fall.

2. Diversify outside stocks (Gold, real estate, etc.).

3. Hold a slice of wealth in alternatives that tend not to move with equities.

The catch? Most alternatives aren’t open to everyday investors

That’s why Masterworks exists: 70,000+ members invest in shares of something that’s appreciated more overall than the S&P 500 over 30 years without moving in lockstep with it.*

Contemporary and post war art by legends like Banksy, Basquiat, and more.

Sounds crazy, but it’s real. One way to help reclaim control this week:

Skip waitlist.

_{*Past performance is not indicative of future returns. Investing involves risk. Reg A disclosures: masterworks.com/cd}

I’ll be honest with you. For years, I thought purpose was this massive thing I had to discover, like some kind of quest in a fantasy novel. You know, find your calling, become wildly successful, change the world, all that jazz. But here’s the thing that nobody tells you: that whole approach to purpose might actually be making you miserable.

I recently sat down with Dr. Jordan Grumet (you might know him as Doc G) to talk about his book “The Purpose Code,” and honestly, the conversation completely flipped my understanding of what purpose really means. Doc G is a hospice physician, host of the Earn and Invest podcast, and he’s spent years watching people at the end of their lives reflect on what actually mattered. His first book, “Taking Stock,” was all about building financial independence around purpose. But this book? It goes deeper into how we can actually create purpose instead of constantly searching for it.

And trust me, after chasing the rock and roll dream for years while working soul-crushing day jobs, this conversation hit different.

The Problem With Purpose (And Why It’s Making You Anxious)

Here’s something wild that Doc G discovered, up to 91% of people experience what researcher Larissa Rainey calls “purpose anxiety” at some point in their lives. Think about that for a second. Nearly everyone is stressed, guilty, worried, or downright scared about not knowing their purpose in life.

I’ve definitely been there. Hell, I still visit sometimes. You know that feeling when you’re lying in bed at night wondering if you’re wasting your life? Or when you jump from job to job thinking “maybe this will finally be the thing that fulfills me”? Yeah, that’s purpose anxiety doing its thing.

Doc G explained that he noticed this pattern after giving talks about his first book. People would actually get angry with him. They’d come up after conferences and say, “Look, you’ve been talking about purpose this whole time, but I can’t find my purpose. I’ve been looking for years and it’s really frustrating me.”

That’s when he realized something important, we’ve probably been getting purpose wrong this whole time.

Big P Purpose vs. Little P Purpose (And Why One Makes You Miserable)

After diving deep into the research, Doc G came up with this framework that honestly makes so much sense. There are actually two types of purpose, and only one of them leads to happiness.

Big P Purpose – The One That’s Setting You Up for Failure

Big P Purpose is what most of us think about when we hear the word “purpose.” It’s all about massive, audacious goals. We’re talking about:

• Becoming a billionaire

• Curing cancer

• Becoming president

• Changing the world in some huge, measurable way

This is the “if you can think it, you can build it” American dream stuff. And look, I’m not saying these goals are bad. But here’s the brutal truth, most of us don’t have the agency to actually achieve them. We’re not the right person at the right time with the right genetics and the right amount of luck.

Big P Purpose is scarce. It’s all or nothing. It’s winner takes all. And when you aim that high, the likelihood is you’re going to fail and feel like garbage about it. This is where I was thinking, if I wasn’t writing the killer track with a sick chugging riff, or getting thousands of followers, or landing that million dollar grant, I was just failing and it was frustrating and defeating.

Little P Purpose – The One That Actually Works

Now here’s where it gets good. Little P Purpose isn’t about goals at all. It’s about process.

It’s about doing things that light you up and enjoying the actual doing of them. There’s no way to fail at Little P Purpose as long as you’re doing something you genuinely like. And if you don’t like it? You try something else.

While Big P Purpose is scarce and competitive, Little P Purpose is abundant. It’s not all or nothing, it’s all or all. Almost anyone can go out and do their sense of purpose, enjoy the process, and be way happier because of it.

Think about it like this, instead of saying “I need to become a bestselling author,” you focus on “I really enjoy writing every morning with my coffee.” The first one sets you up for disappointment if you never hit the bestseller list. The second one? You win every single day you sit down and write.

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Thanks again for following along! Keep those Horns Up, my friend 🤘 🤘 And please share this newsletter with those you think would find value!