Why the Stock Market Always Comes Back

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I want to tell you about a room full of people who all raised their hand at 9 a.m. when asked if they have money in the stock market.

That was the scene at the 2026 EconoMe Conference in Cincinnati. A few hundred money and personal finance nerds, some still desperately clutching their morning coffee after what I’m pretty sure was a late night at the pre-party and the hotel bar, gathered in that auditorium ready to talk about that thing that most people don’t wanna talk about. Ya know, money!

If you haven’t heard of EconoMe, let me give you the quick version. It’s the only large-scale event specifically designed for the FIRE (Financial Independence/Retire Early) movement, and it’s a three-day party about money held at the University of Cincinnati. I like to think of it as a party about how to live your best life! The conference was founded by Diania Merriam, who discovered the FIRE movement and used that knowledge to get out of $30,000 of debt in 11 months, started saving and investing 60% of her income, and eventually retired from her corporate career at 33. The vibe is part conference, part community reunion, and part group therapy for people who think index funds are exciting dinner conversation. My kind of people! Lol. 

So… back to the opening session. It was led by Brian Feroldi. If you’re not familiar with Brian, he’s a financial educator, YouTuber, and author, and his career mission is literally “to demystify the stock market.” He’s written over thousands articles on stocks, investing, and personal finance for The Motley Fool, and in 2022, published his best-selling book “Why Does the Stock Market Go Up?” The guy knows his stuff, and more importantly, he knows how to explain it without making your eyes glaze over. His talk was the first session of the day. And what he said is something I think every investor needs to hear, especially right now. Actually, I think every high school student ever should hear and learn this! 

The Sick Feeling in Your Stomach Is the Problem

Brian opened by asking the room to keep their hands raised if they’d held their position through one of the recent market downturns. There were a lot of hands still in the air. We’ve had some big ones in recent years. A nearly 20% drop tied to tariff concerns. The inflation-driven dip before that. COVID in 2020. And a lot of peeps in that room, remember the throat punch of 2008.

Ya know, one of those moments when your net worth was visibly and rapidly shrinking. Your brain starts whispering, “Maybe this is it. Maybe this time it doesn’t come back.”

Brian called that feeling out by name: FEAR!

And I really like how he continued to talk about how fear of the stock market, just like any other fear! Right?! Most of the time this comes from not understanding. So, you’re not scared of the drop itself. Right? !You’re scared because you don’t know if or why it comes back up.

So, just think about that for a second. The going-down part is kinda always obvious. There’s like a war or conflict somewhere. Maybe a f’n global pandemic or financial crisis. Or some political bullshit and policy shock. The news will almost always explain the downside to you in exhausting detail. However, what nobody teaches you is the actual mechanism behind the recovery. So, without that knowledge, every downturn feels like it might be the last one. Noooooo!

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Thanks again for following along! Keep those Horns Up, my friend 🤘 🤘 And please share this newsletter with those you think would find value!